Profit Margin Calculator
For small businesses, Etsy and Amazon sellers: enter cost and price to get margin and markup instantly.
Calculator
Gross profit
$40.00
Profit margin
40.00%
Markup
66.67%
Price for target margin
$100.00
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Formula
Margin = (Price − Cost) / Price; Markup = (Price − Cost) / CostFrequently Asked Questions
What is the difference between margin and markup?
Margin is profit as a share of price; markup is profit as a share of cost. A 50% markup equals a 33.3% margin.
How do I price for a target margin?
Price = Cost / (1 − target margin). For a $60 cost and 40% margin, price = $100.